Dear Ji-Ah
Soft Echoes of Feeling — First Light
It began with a quiet note — to someone we love,
or maybe to a feeling we once had 💌
Not loud. Not rushed.
Just soft grace, warmth, and everyday elegance.
Our inspiration comes from Korean fashion 🇰🇷— where beauty lives in detail,
where confidence is quiet, and style flows gently through ordinary moments
We wanted to bring that feeling here — to the calm streets of Helsinki 🇫🇮
to the slow mornings, to anyone who believes clothing should comfort as much as it inspires.
Every piece we choose carries that spirit — designed not to impress,
but to express something quietly beautiful 🤍
